Ibi Ibrahim, Consultant Urologist

    Consultant Urologist · Founder · Lovable Ambassador

    From the operating table
    To the digital front line

    I'm Ibi, a Consultant Urologist based at the Queen Elizabeth University Hospital in Glasgow, building tools that optimise processes and help businesses excel.

    My Services

    What I do, day to day.

    NHS Greater Glasgow and Clyde

    NHS Urologist

    Consultant at the Queen Elizabeth University Hospital, Glasgow.

    British Association of Urological Surgeons

    BAUS Digital Innovation Group

    National committee work on digital innovation in urology.

    Lovable

    Lovable AI Ambassador

    Advising on AI-assisted software building and adoption.

    Healthcare Education

    Platforms, courses and tools that train the next generation.

    Digital Health Tech Consulting

    Strategy, product design and delivery for health tech teams.

    15+
    Years in healthcare
    19
    Products shipped
    25+
    Publications
    12+
    Awards

    Work

    Things I've built and shipped.

    Nineteen products spanning clinical education, patient experience, and AI.

    Product

    SmashUrology logo

    Leading urology education platform worldwide.

    • 800+ users, 250,000+ questions answered
    • Rated five stars
    • Partnered with BAUS, Singapore Urology Association and BEMAU
    • Used by training deaneries in Scotland and Ireland
    • Interactive AI avatars that examine you
    Visit
    Product

    MyConsultant

    Virtual consulting platform, launched in 2017.

    • Launched in 2017
    • Sold to private hospitals and businesses across the Middle East
    • Direct to consumers in the UK
    • Fully compliant with regulations in every region
    Product

    SmashPharmacy logo

    Innovative learning tool for pharmacy.

    • Question bank at its core
    • Wide range of learning resources
    • Built for busy pharmacy professionals
    Product

    SmashSurgery

    General surgical training, in progress.

    • Built for general surgical trainees
    • Work in progress
    • Now looking for partners
    Product

    SmashNeurosurgery logo

    A new platform for neurosurgical trainees worldwide.

    • For neurosurgical trainees worldwide
    • Question bank, flashcards and mock tests
    • Performance analytics and revision material
    • Interactive viva sessions
    Visit
    Product

    Ahmad Urology

    Personal brand for a world-class professor of urology.

    • Personal brand for a world-class professor of urology
    • Design, build and content from start to finish
    • A privilege to work on
    Visit
    Product

    Project Management Dashboards

    Simple project management, built per use case.

    • Tailored to each team's needs
    • Kanban boards and to-do lists
    • Targets, deadlines and calendars
    • Simple enough to use every day
    Product

    Digital Pathways Redesign

    Patient journeys, rebuilt for the modern NHS.

    • Clinical pathways mapped end to end
    • Clear digital steps for patients
    • Less admin for clinical teams
    Product

    Pregnancy App

    Trusted guidance, week by week.

    • Week-by-week guidance
    • Trusted information in one place
    • Designed for expectant parents
    Product

    Medical Dictation Tools

    Ambient voice technology for clinicians.

    • Ambient voice technology
    • Used in surgery and pharmacy practice
    • Conversations turned into clinical notes
    Product

    Interactive AI Avatar Viva

    Realistic exam practice with AI examiners.

    • Lifelike AI examiners
    • Realistic viva scenarios with follow-up questions
    • Instant feedback after every session
    Product

    Labor Contraction Tracker

    Real-time contraction timing for expectant mums.

    • One tap to time each contraction
    • Tracks length, frequency and patterns
    • Know when it's time to call the midwife
    Product

    Newborn Feeding & Nappy Tracker

    Feeds, nappies and sleep, logged simply.

    • Log feeds, nappies and sleep in seconds
    • Daily summaries to spot patterns
    • Easy to share with health visitors
    Product

    Family Photo Display

    A connected photo frame for the whole home.

    • Share photos straight from your phone
    • They appear on a display at home
    • Keeps the whole family close
    Product

    Calendar & Admin Hub

    One hub for the family's schedule and admin.

    • Shared family calendars
    • Reminders, bills and household tasks
    • Everything in one simple dashboard
    Product

    Dreyer Urology

    Website for a leading BPH urologist.

    • Website for a leading urologist
    • Specialist in benign prostatic hyperplasia (BPH)
    • Designed and built end to end
    Visit
    Product

    Live Quiz Platform

    Kahoot-style live quizzes for real engagement.

    • Kahoot-style quizzes for teaching
    • Players join from their phones
    • Real-time answers and live leaderboard
    Product

    Automated Clinical Follow-Up

    Automated follow-up for clinical conditions.

    • Built for kidney stone management
    • Automates routine patient follow-up
    • Trial planned once approvals are in place
    Product

    AI Personal Trainer

    AI-powered coaching, personalised to you.

    • Personalised AI coaching
    • Weight loss and weightlifting plans
    • Muay Thai training support
    • Key to my own fitness journey
    Portrait of Ibi Ibrahim, Consultant Urological Surgeon

    About

    A decade in the operating theatre.
    A second decade building the tools we wished we had.

    I'm a Consultant Urologist with NHS Scotland, based at the Queen Elizabeth University Hospital in Glasgow. FRCS(Urol) qualified via the Royal College in Glasgow, with an MSSc from Edinburgh and an MBChB from Dundee. My clinical focus is robotic, oncological urology and BPH.

    Alongside surgery, I founded SmashUrology and a family of education products used by trainees worldwide. I'm an NHS Clinical Entrepreneur Fellow, a Lovable Ambassador, and obsessed with making complex things simple.

    British Association of Urological Surgeons logo

    I work with the British Association of Urological Surgeons (BAUS) on two national posts: the Digital Innovation Group and the Education Steering Committee.

    FRCS(Urol)MSSc EdinburghMRCSMBChB DundeeNHS CEPLovable Ambassador

    Skills

    Tools and domains I work in.

    AIUrologyWordPressSEO / GEOSoftware DevelopmentProject ManagementDigital Transformation

    Contact

    Let's build something
    worth shipping.

    For collaboration, consultation, or conversation, I'd love to hear from you.