
Consultant Urologist · Founder · Lovable Ambassador
From the operating table
To the digital front line
I'm Ibi, a Consultant Urologist based at the Queen Elizabeth University Hospital in Glasgow, building tools that optimise processes and help businesses excel.
My Services
What I do, day to day.

NHS Urologist
Consultant at the Queen Elizabeth University Hospital, Glasgow.

BAUS Digital Innovation Group
National committee work on digital innovation in urology.

Lovable AI Ambassador
Advising on AI-assisted software building and adoption.
Healthcare Education
Platforms, courses and tools that train the next generation.
Digital Health Tech Consulting
Strategy, product design and delivery for health tech teams.
Work
Things I've built and shipped.
Nineteen products spanning clinical education, patient experience, and AI.
Leading urology education platform worldwide.
- 800+ users, 250,000+ questions answered
- Rated five stars
- Partnered with BAUS, Singapore Urology Association and BEMAU
- Used by training deaneries in Scotland and Ireland
- Interactive AI avatars that examine you
MyConsultant
Virtual consulting platform, launched in 2017.
- Launched in 2017
- Sold to private hospitals and businesses across the Middle East
- Direct to consumers in the UK
- Fully compliant with regulations in every region
Innovative learning tool for pharmacy.
- Question bank at its core
- Wide range of learning resources
- Built for busy pharmacy professionals
SmashSurgery
General surgical training, in progress.
- Built for general surgical trainees
- Work in progress
- Now looking for partners
A new platform for neurosurgical trainees worldwide.
- For neurosurgical trainees worldwide
- Question bank, flashcards and mock tests
- Performance analytics and revision material
- Interactive viva sessions
Ahmad Urology
Personal brand for a world-class professor of urology.
- Personal brand for a world-class professor of urology
- Design, build and content from start to finish
- A privilege to work on
Project Management Dashboards
Simple project management, built per use case.
- Tailored to each team's needs
- Kanban boards and to-do lists
- Targets, deadlines and calendars
- Simple enough to use every day
Digital Pathways Redesign
Patient journeys, rebuilt for the modern NHS.
- Clinical pathways mapped end to end
- Clear digital steps for patients
- Less admin for clinical teams
Pregnancy App
Trusted guidance, week by week.
- Week-by-week guidance
- Trusted information in one place
- Designed for expectant parents
Medical Dictation Tools
Ambient voice technology for clinicians.
- Ambient voice technology
- Used in surgery and pharmacy practice
- Conversations turned into clinical notes
Interactive AI Avatar Viva
Realistic exam practice with AI examiners.
- Lifelike AI examiners
- Realistic viva scenarios with follow-up questions
- Instant feedback after every session
Labor Contraction Tracker
Real-time contraction timing for expectant mums.
- One tap to time each contraction
- Tracks length, frequency and patterns
- Know when it's time to call the midwife
Newborn Feeding & Nappy Tracker
Feeds, nappies and sleep, logged simply.
- Log feeds, nappies and sleep in seconds
- Daily summaries to spot patterns
- Easy to share with health visitors
Family Photo Display
A connected photo frame for the whole home.
- Share photos straight from your phone
- They appear on a display at home
- Keeps the whole family close
Calendar & Admin Hub
One hub for the family's schedule and admin.
- Shared family calendars
- Reminders, bills and household tasks
- Everything in one simple dashboard
Dreyer Urology
Website for a leading BPH urologist.
- Website for a leading urologist
- Specialist in benign prostatic hyperplasia (BPH)
- Designed and built end to end
Live Quiz Platform
Kahoot-style live quizzes for real engagement.
- Kahoot-style quizzes for teaching
- Players join from their phones
- Real-time answers and live leaderboard
Automated Clinical Follow-Up
Automated follow-up for clinical conditions.
- Built for kidney stone management
- Automates routine patient follow-up
- Trial planned once approvals are in place
AI Personal Trainer
AI-powered coaching, personalised to you.
- Personalised AI coaching
- Weight loss and weightlifting plans
- Muay Thai training support
- Key to my own fitness journey

About
A decade in the operating theatre.
A second decade building the tools we wished we had.
I'm a Consultant Urologist with NHS Scotland, based at the Queen Elizabeth University Hospital in Glasgow. FRCS(Urol) qualified via the Royal College in Glasgow, with an MSSc from Edinburgh and an MBChB from Dundee. My clinical focus is robotic, oncological urology and BPH.
Alongside surgery, I founded SmashUrology and a family of education products used by trainees worldwide. I'm an NHS Clinical Entrepreneur Fellow, a Lovable Ambassador, and obsessed with making complex things simple.

I work with the British Association of Urological Surgeons (BAUS) on two national posts: the Digital Innovation Group and the Education Steering Committee.
Skills
Tools and domains I work in.
Contact
Let's build something
worth shipping.
For collaboration, consultation, or conversation, I'd love to hear from you.























